Viacom 18 Media Pvt Ltd ,a joint venture between Viacom Inc and Network18), India's leading multi-media entertainment powerhouse revealed the identity of its soon to be launched Hindi General Entertainment in India - 'COLORS'. To be launched in July, 'COLORS' promises to offer an entire spectrum of emotions to these viewers, that is well captured in its tagline - 'Jasbaat Ke Rang'(colors of emotions).
'COLORS' also announced two of its initial flagship shows: 'FEAR FACTOR - Khatron Ke Khiladi', the biggest action format show that Indian viewers would have ever seen and 'Mohe Rang De', a differentiated fiction show. For Fear Factor, 'COLORS' has roped-in India's biggest action hero, Akshay Kumar, who will be hosting the show that is planned across 16 episodes.
'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes that have universal appeal and is set to launch in July, 2008.
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